I had never heard the word "doppelnamer" until I read Carrie Kirby's terrific article in today's SF Chronicle. Google's not only changing the way we live. It's changing the way we speak.

Hint: "doppelnamer" is a condition, sort of, but has nothing to do with medical ailments.

Norb Vonnegut has worked hard to make a name for himself in fiction – or at least, his share of a name.

Vonnegut faces an unusual version of a common Google-age problem: the "doppelnamer," that person or people who share your name and come up in online search results, interfering with job hunts, Yelp ratings and life in general.

Read more: http://www.sfgate.com/technology/article/Doppelnamers-cause-confusion-3804493.php#ixzz24HOdsVYS