Prices at art auctions are recovering. And some say, this trend is a harbinger of good things for a broad economic recovery.
But there's one thing I want to know. At $35.36 million, do things really go better with Coke? Check out this video from Reuters.
The New York Times describes my novels as “money porn,” “a red-hot franchise,” and “glittery thrillers about fiscal malfeasance.” Through fiction I explore the dark side of money and the motivations of those who have it, want more, and will steamroll anybody who gets in their way.
This is really a story about the power of brands. The ingredients in a Coca-Cola are worth about $0.01. The Coca-Cola brand multiplier makes it sell for $1.00. The ingredients in Andy Warhol's painting are worth about $100. The Warhol brand multiplier makes it worth about $30MM. Then, the Sotheby's brand multiplier adds the final $5.36MM.